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The Winning Formula: Fast&Up's Collaboration with Bengaluru City Football Club

Published : Nov 29, 2023 6 mins read Updated On : Dec 06, 2023

Bengaluru City FC, a prominent football club in the Indian Super League (ISL), hails from Bangalore, Karnataka. Known for its dynamic style and passionate fan base, the club has made a significant impact on Indian football. Bengaluru City FC consistently strives for excellence, showcasing skill and determination on the field.

Nicknamed ‘The Blues’, Bengaluru FC always focuses on shaping the future of Indian football by playing the brand of football like European clubs and more importantly, by preparing the next line of professional footballers through our youth academy.

History

Bengaluru FC, founded in 2013, quickly became a football powerhouse in India. The club achieved immediate success, winning the I-League in their debut season (2013-14). Transitioning to the Indian Super League (ISL), Bengaluru FC clinched the title in the 2018-19 season.

The official announcement on May 28, 2013, confirmed that the JSW Group had secured the rights to establish a direct-entry team for the 2013–14 I-League season in Bangalore. This initiative was to be carried out through the sports division, JSW Sports.

JSW Group formally introduced the club as "Bengaluru Football Club" on July 20 at a launch event held at the Bangalore Football Stadium, designated as the club's home venue. During the event, details such as the squad, club crest, colors, and home kit for the season were unveiled along with the official club's name and stadium announcement.

Honors

• Durand Cup –2022-2023
• I-League – 2013-14 and 2015-16
• Federation Cup 2014-15
• Indian Super League – 2018-19
• Super Cup – 2017-18

The Stadium

The club began its journey with the Bangalore Football Stadium as its official stadium but later moved to the Sree Kanteerava Stadium, which fans also call the “Fortress”. The club’s home ground at Sree Kanteerava Stadium can accommodate over 25,000 fans.

The Fans

Bengaluru FC boasts one of the most passionate fan followings in India, referred to as the West Block Blues, named after West Block A in the Bangalore Football Stadium. The players and coach consistently recognize the pivotal role played by the fans in their achievements, often dubbing them as "The 12th Man."

Key Players

• Gurpreet Singh Sandhu

The wall of Bangaluru City FC, Gurpreet Singh Sandhu is an accomplished Indian footballer, renowned for his prowess as a goalkeeper. Standing tall at 6 feet 6 inches, Gurpreet is known for his commanding presence in the goal, excellent shot-stopping abilities, and exceptional distribution skills. He has been a trailblazer for Indian goalkeepers, becoming the first from the country to play in a top-tier European league, representing Stabaek in Norway.

• Sandesh Jhingan

Sandesh Jhingan is a prominent Indian footballer celebrated for his prowess as a center-back. Jhingan has been a stalwart in the Indian football scene, known for his tenacity, physicality, and leadership qualities on the field. A rock-solid defender, he has played a crucial role in shoring up the Bengaluru City FC team's defense. Sandesh Jhingan's style of play is characterized by his strong tackles, aerial prowess, and ability to read the game, making him a formidable force in the heart of the defense.

• Sunil Chettri

Sunil Chhetri, the enduring figure in Bengaluru's blue jersey, holds the distinction of being the club's longest-serving player, featuring in all six seasons. His name resonates loudly as India's highest goal scorer and appearance record-holder, clinching six top-scorer awards during his tenure with Bengaluru. Despite being 35, Chhetri continues to showcase goal-scoring prowess.

Leading the team since its inception in 2013, Chhetri boasts a rich football history, having played for major Indian clubs such as Mohun Bagan, East Bengal, JCT, and Dempo. His international experience includes stints with Sporting Kansas in the US and a brief period with Sporting Club de Portugal before joining Bengaluru. With a remarkable 150 appearances for BFC, Chhetri exhibits no signs of deceleration, indicating a sustained commitment to his impressive career.

Fast&Up and Bengaluru City FC

Fast&Up India’s leading Nutrition Brand is delighted to be a proud nutrition partner of Bangaluru City FC. Fast&Up high-quality sports nutrition supplements are ideal for any athlete who plays high-intensity endurance sports like football. Bangaluru City FC is one of the biggest football clubs in India and their payers are some of the best athletes in the country, so they deserve the best nutrition as well.

Fast&Up has provided a basket of well-curated products that take care of all the nutrition and wellness requirements of the players.

• Fast&Up Whey Isolate

Football is a physical sport that requires strength and stamina to perform. A whey protein becomes essential for footballers as it helps to provide essential amino acids that help to rebuild muscle, repair tissue, and increase strength. Fast&Up Whey Isolate is an ultra-low-carb Isolate protein that provides 26g of clean whey protein per scoop. It also provides 6g naturally occurring BCAA and 4.5g Glutamine and is banned substance-free.

Footballers suffer muscle loss and wear and tear due to the intense nature of the sport. Protein is also important for muscle recovery after intense training or a match. Fast&Up Whey Isolate is added with the digestive enzyme Pepzyme AG™ which helps in faster digestion and quick muscle recovery. Fast&Up is launching #wearebfc limited edition Whey Isolate in collaboration with Bengaluru City FC.

• Fast&Up Reload

Playing in the hot and humid climate of India must be exhausting. It also means excessive sweating. The Body loses electrolytes through sweat and replenishing them is vital for footballers as it can affect their performance. Fast&Up Reload provides five essential electrolytes Sodium, Calcium, Potassium, Chloride, and Magnesium along with vitamins B12 and C.

Fast&Up Reload helps to replenish lost electrolytes through sweat, maintain hydration, prevent muscle cramps, and sustain optimal nerve and muscle function during intense training and matches. Fast&Up Reload is made with premium Swiss effervescent technology that provides 2 times faster hydration and contains 10 times less sugar than other sports drinks. Fast&Up Reload is an Informed Choice Certified product which means it is free from substances prohibited in sports by the World Anti-doping Agency (WADA).

Fast&Up is launching #wearebfc limited edition Reload in collaboration with Bengaluru City FC.

• Fast&Up Energy Gels

Football involves repeated sprinting which results in the reduction in muscle glycogen which may impact the latter stages of the game. Fast&Up Energy Gels contain maltodextrin that improves endurance and delays fatigue allowing footballers to perform longer. It provides faster absorption and action. It is a banned substance which is important to any athlete.

• Fast&Up BCAA

BCAAs are very important to footballers. They aid footballers by promoting muscle protein synthesis, reducing muscle soreness, supporting energy production, enhancing recovery, and preserving lean muscle mass during intense training and matches.

Fast&Up BCAA provides 5g of BCAA in an ideal 2:1:1 ratio. It also contains a unique muscle activation complex for Nitric Oxide (NO) boost that improves endurance. Fast&Up BCAA is Informed Sports Certified which is a gold standard for sports supplements. Every batch of Fast&Up BCAA is tested in the UK for banned substances as per WADA.

Bengaluru City FC is undoability one of the top football clubs in India and Fast&Up is very excited about this collaboration. It’s a collaboration between two institutions committed to pushing health and fitness in this country. Due to this shared vision, we look forward to working with Bangaluru City FC in the future. Fast&Up wishes Bangaluru City FC the best for the upcoming Indian Super League Season.

Soumil Vartak
Soumil Vartak
Fitness and Nutrition

Soumil is a health & wellbeing enthusiast whose passion is to explore new about fitness. He enjoys writing about health, fitness, nutrition and anything related to health. His technical knowledge o... Read More

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